Promised Realty
Kara Gaskin, a newly licensed Broker, came to me seeking a refreshed brand identity that would feel both modern and approachable. Her vision called for a design that reflected her personality: warm, confident, and professional. Together, we explored a variety of concepts, ultimately landing on a clean and timeless aesthetic that balanced bold simplicity with thoughtful details. The final logo features elegant typography paired with subtle, hand-crafted elements to give the brand a unique yet polished look. A carefully chosen color palette—soft neutrals with touches of depth—elevates the overall design while maintaining a sense of calm and sophistication. Additional brand assets, including icons and custom elements, tie everything together seamlessly across platforms. Kara's new identity not only resonates with her ideal audience but also gives her the confidence to show up as the creative force behind her business. The result is a cohesive, beautiful brand that feels both elevated and authentically hers.
Hope DeWald Photography
Hope DeWald, a talented local photographer, approached me to create a brand identity that would reflect her romantic, timeless style while appealing to her ideal clients. After diving into her vision and inspiration, we developed the “Classic Romantic” concept—an elegant design that balances softness and strength. The centerpiece of the brand is a monogram crest, featuring Hope’s initials surrounded by delicate, custom flourishes, symbolizing the care and artistry she brings to her work. Paired with a romantic script and a clean serif font, the typography adds a sense of sophistication and warmth. A refined color palette of soft neutrals and subtle accents completes the look, creating a visual identity that feels both graceful and enduring. From her logo suite to brand collateral, every detail was crafted to ensure consistency and connection with her audience. The result is a brand that not only elevates her photography business but also reflects the timeless beauty she captures behind the lens.